Doordarshan Kisan, a TV channel for farmers, introduced two AI news anchors, AI Krish and AI Bhoomi, in May 2024.
This was a major change in how information is shared with India’s farming community, showing the growing use of AI in broadcasting.
What are AI Krish and AI Bhoomi?
AI Krish and AI Bhoomi are news anchors created to act like real news anchors by doordarshan kisan channel. They can deliver news and updates around the clock without breaks. These virtual anchors use advanced AI technology, which lets them read news, give updates, and engage with viewers in a natural way.
What sets them apart is their ability to speak in 50 languages, making them accessible to a wide audience. From Kashmir to Tamil Nadu and Gujarat to Arunachal Pradesh, they can reach people across the country.
The Role of AI Anchors in Agricultural Broadcasting
Doordarshan Kisan, which was established in 2015, has always had a mission to keep farmers informed about critical developments. With AI Krish and AI Bhoomi, the channel provides updates on:
- Agricultural research: Sharing the latest advancements in farming techniques and technology.
- Market trends: Helping farmers stay updated on prices in local and global markets.
- Weather changes: Offering precise weather predictions to help plan farming activities.
- Government schemes: Educating farmers about new programs and support initiatives.
The use of AI in broadcasting makes sure information is given right away and is accurate and consistent, which is important for urgent updates about agriculture.
Why AI Anchors for Farmers?
Farming in India is deeply influenced by factors like weather, market trends, and government policies. Having timely, relevant information can make the difference between a successful harvest and a loss. AI Krish and AI Bhoomi aim to bridge this gap by being a constant, reliable source of information.
Moreover, the AI anchors can work non-stop without fatigue, ensuring that farmers always have access to important updates, regardless of time zones or schedules.
The Future of AI in Indian Media
Introducing AI Krish and AI Bhoomi is a big step forward for DD Kisan and Indian media. These AI presenters demonstrate how artificial intelligence can change how information is shared, especially in important areas like agriculture where timely updates are vital for farmers’ lives.
With the use of AI technology, Doordarshan Kisan stays innovative and supports farmers by providing them with the necessary tools and information for success.
